種地不賺錢，這(zhe)幾天真的(de)是(shi)(shi)成(cheng)了大事。國(guo)(guo)家也著急，先是(shi)(shi)提高糧價，后又政策鼓勵。在這(zhe)個(ge)電(dian)(dian)子(zi)商(shang)務(wu)(wu)到來(lai)的(de)時(shi)代，電(dian)(dian)子(zi)商(shang)務(wu)(wu)仿佛(fo)成(cheng)為了萬能(neng)(neng)鑰匙(chi)，哪有(you)難題(ti)，哪都能(neng)(neng)打開。2015年11月9日(ri)國(guo)(guo)務(wu)(wu)院(yuan)辦(ban)公廳印發(fa)《關于(yu)促進農(nong)(nong)村電(dian)(dian)子(zi)商(shang)務(wu)(wu)加快(kuai)發(fa)展(zhan)的(de)指導意見》。我們農(nong)(nong)村電(dian)(dian)子(zi)商(shang)務(wu)(wu)是(shi)(shi)轉變農(nong)(nong)業發(fa)展(zhan)方式的(de)重要手段，是(shi)(shi)精(jing)準扶(fu)貧(pin)的(de)重要載體。通過大眾(zhong)創業、萬眾(zhong)創新，加快(kuai)農(nong)(nong)村電(dian)(dian)子(zi)商(shang)務(wu)(wu)發(fa)展(zhan)，推動農(nong)(nong)業升(sheng)級(ji)、農(nong)(nong)村發(fa)展(zhan)、農(nong)(nong)民增(zeng)收。洋洋灑(sa)灑(sa)幾千字，給我們描(miao)繪了一副2020年電(dian)(dian)子(zi)商(shang)務(wu)(wu)+農(nong)(nong)業的(de)美好藍(lan)圖。看似很美麗，說(shuo)來(lai)也動聽，電(dian)(dian)子(zi)商(shang)務(wu)(wu)這(zhe)把萬能(neng)(neng)鑰匙(chi)到底能(neng)(neng)否打開中(zhong)國(guo)(guo)農(nong)(nong)業這(zhe)把大鎖?我覺(jue)得(de)未必(bi)，更有(you)億萬農(nong)(nong)民覺(jue)得(de)不現實。

　　忽如(ru)一(yi)(yi)夜春風來，萬村(cun)千鄉都電(dian)網。農(nong)(nong)村(cun)電(dian)子(zi)商(shang)(shang)(shang)務，這個(ge)幾天來最(zui)火的(de)(de)詞語(yu)紅(hong)遍新聞聯(lian)播，紅(hong)遍大(da)江南北，仿佛給(gei)不賺(zhuan)錢的(de)(de)農(nong)(nong)民(min)(min)點亮了(le)明燈，指出(chu)(chu)了(le)方向(xiang)。農(nong)(nong)村(cun)電(dian)子(zi)商(shang)(shang)(shang)務，無(wu)非包括用(yong)電(dian)商(shang)(shang)(shang)給(gei)農(nong)(nong)民(min)(min)提(ti)供生(sheng)活以(yi)及生(sheng)產(chan)用(yong)品，用(yong)電(dian)商(shang)(shang)(shang)幫助(zhu)農(nong)(nong)民(min)(min)銷售農(nong)(nong)產(chan)品。前一(yi)(yi)項說白了(le)就(jiu)是開(kai)劈(pi)刺激農(nong)(nong)村(cun)消費市(shi)場，拉動內需(xu)，發展經濟(ji)，就(jiu)是讓農(nong)(nong)民(min)(min)多花(hua)錢。后一(yi)(yi)項就(jiu)是想幫助(zhu)農(nong)(nong)民(min)(min)致富，多賺(zhuan)錢。勤儉持(chi)家的(de)(de)農(nong)(nong)民(min)(min)更關注后一(yi)(yi)項，電(dian)子(zi)商(shang)(shang)(shang)務到底是可以(yi)讓我畝產(chan)翻一(yi)(yi)翻還是可以(yi)讓我把沒(mei)人要的(de)(de)蘋果(guo)賣出(chu)(chu)去?

　　先說后一(yi)項，自(zi)從互聯網到(dao)(dao)來，電(dian)(dian)子(zi)商(shang)務(wu)著(zhu)實是(shi)(shi)(shi)火了，幾乎改變了我們(men)所有的(de)生活，每年(nian)的(de)雙十(shi)一(yi)，馬云跟(gen)他的(de)伙伴們(men)不(bu)停的(de)創造著(zhu)各項大(da)數據。但是(shi)(shi)(shi)我們(men)看到(dao)(dao)的(de)90%的(de)數據都來在(zai)城鎮，說白(bai)了就是(shi)(shi)(shi)在(zai)城里(li)(li)住(zhu)著(zhu)的(de)人(ren)通(tong)過網絡把東西賣給了另一(yi)位(wei)在(zai)城里(li)(li)住(zhu)著(zhu)人(ren)。而在(zai)多少億多少億這么(me)大(da)的(de)數字背后又有多少真的(de)是(shi)(shi)(shi)農(nong)(nong)業(ye)產(chan)品(pin)(pin)呢?我可以(yi)告訴大(da)家(jia)不(bu)到(dao)(dao)1%.這不(bu)到(dao)(dao)1%里(li)(li)面(mian)(mian)還包(bao)括大(da)農(nong)(nong)業(ye)范疇里(li)(li)面(mian)(mian)的(de)牧副(fu)漁，比(bi)如(ru)：水產(chan)品(pin)(pin)，和肉蛋類，這不(bu)到(dao)(dao)1%里(li)(li)面(mian)(mian)還有，還包(bao)括進口農(nong)(nong)副(fu)產(chan)品(pin)(pin)。如(ru)果(guo)減(jian)掉這些，電(dian)(dian)子(zi)商(shang)務(wu)到(dao)(dao)底給農(nong)(nong)村帶去了什么(me)?到(dao)(dao)底給中(zhong)國(guo)農(nong)(nong)業(ye)解決了什么(me)?是(shi)(shi)(shi)鏡花(hua)水月(yue)，還是(shi)(shi)(shi)遙不(bu)可及(ji)?中(zhong)國(guo)農(nong)(nong)業(ye)的(de)出路到(dao)(dao)底在(zai)哪(na)里(li)(li)?

　　中(zhong)(zhong)(zhong)國(guo)(guo)農(nong)(nong)(nong)業(ye)現狀問(wen)題多多。第(di)一(yi)(yi)，農(nong)(nong)(nong)民(min)人均占有(you)耕地(di)(di)面(mian)積太少，小農(nong)(nong)(nong)經濟無法做強做大。第(di)二，中(zhong)(zhong)(zhong)國(guo)(guo)農(nong)(nong)(nong)業(ye)種(zhong)(zhong)植水平(ping)太差(cha)，中(zhong)(zhong)(zhong)國(guo)(guo)是(shi)世界工廠(chang)，但不(bu)(bu)(bu)是(shi)世界農(nong)(nong)(nong)場(chang)。大量進口農(nong)(nong)(nong)產品(pin)，自(zi)己種(zhong)(zhong)出(chu)(chu)來的(de)(de)卻賣出(chu)(chu)不(bu)(bu)(bu)去。于是(shi)我們看(kan)到電(dian)商(shang)里(li)有(you)美國(guo)(guo)的(de)(de)紅柚，澳洲的(de)(de)臍橙，甚至越南的(de)(de)火龍果(guo)和(he)泰(tai)國(guo)(guo)的(de)(de)山竹(zhu)，他(ta)們占據(ju)了中(zhong)(zhong)(zhong)高(gao)端(duan)電(dian)商(shang)水果(guo)的(de)(de)市場(chang)，真正(zheng)能跟他(ta)們對抗(kang)的(de)(de)國(guo)(guo)產水果(guo)中(zhong)(zhong)(zhong)只(zhi)有(you)“褚橙、柳桃、潘蘋(pin)果(guo)”然而中(zhong)(zhong)(zhong)國(guo)(guo)又(you)有(you)幾個潘石(shi)屹呢?第(di)三，中(zhong)(zhong)(zhong)國(guo)(guo)農(nong)(nong)(nong)民(min)文化水平(ping)低(di)，意識形態(tai)落后。隨便拉出(chu)(chu)一(yi)(yi)位農(nong)(nong)(nong)民(min)，你給他(ta)一(yi)(yi)個網(wang)店，讓他(ta)把兩畝地(di)(di)白菜賣掉(diao)，可能最終的(de)(de)結果(guo)只(zhi)能爛(lan)掉(diao)。所以(yi)說，農(nong)(nong)(nong)村電(dian)子商(shang)務不(bu)(bu)(bu)是(shi)中(zhong)(zhong)(zhong)國(guo)(guo)農(nong)(nong)(nong)產品(pin)的(de)(de)出(chu)(chu)路(lu)。解(jie)決(jue)不(bu)(bu)(bu)了中(zhong)(zhong)(zhong)國(guo)(guo)根本(ben)的(de)(de)農(nong)(nong)(nong)業(ye)問(wen)題。比如「一(yi)(yi)畝田」。

　　再說前一(yi)(yi)項，農(nong)(nong)(nong)(nong)(nong)(nong)資(zi)(zi)(zi)購買(mai)(mai)，作(zuo)(zuo)為(wei)農(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)生產(chan)的(de)(de)主導要素，我(wo)們就來看(kan)看(kan)農(nong)(nong)(nong)(nong)(nong)(nong)資(zi)(zi)(zi)電(dian)商(shang)(shang)(shang)。2015被譽為(wei)農(nong)(nong)(nong)(nong)(nong)(nong)資(zi)(zi)(zi)電(dian)商(shang)(shang)(shang)元年(nian)(nian)，云農(nong)(nong)(nong)(nong)(nong)(nong)場，農(nong)(nong)(nong)(nong)(nong)(nong)一(yi)(yi)網(wang)，宜農(nong)(nong)(nong)(nong)(nong)(nong)商(shang)(shang)(shang)城，農(nong)(nong)(nong)(nong)(nong)(nong)商(shang)(shang)(shang)1號，田田圈，農(nong)(nong)(nong)(nong)(nong)(nong)醫生，愛(ai)農(nong)(nong)(nong)(nong)(nong)(nong)巴巴，中國農(nong)(nong)(nong)(nong)(nong)(nong)網(wang)……等(deng)等(deng)，好生熱鬧。熱鬧過(guo)后誰又(you)(you)贏了(le)(le)，誰又(you)(you)輸了(le)(le)?諾普(pu)信依然還(huan)是(shi)(shi)(shi)制劑第一(yi)(yi)，江蘇輝豐(feng)還(huan)是(shi)(shi)(shi)靠賣原藥(yao)。有哪位中國農(nong)(nong)(nong)(nong)(nong)(nong)民(min)(min)通(tong)過(guo)農(nong)(nong)(nong)(nong)(nong)(nong)資(zi)(zi)(zi)電(dian)商(shang)(shang)(shang)，節省了(le)(le)農(nong)(nong)(nong)(nong)(nong)(nong)資(zi)(zi)(zi)成本，又(you)(you)有哪位農(nong)(nong)(nong)(nong)(nong)(nong)民(min)(min)通(tong)過(guo)農(nong)(nong)(nong)(nong)(nong)(nong)資(zi)(zi)(zi)電(dian)商(shang)(shang)(shang)，種植出不(bu)一(yi)(yi)樣的(de)(de)高端產(chan)品?農(nong)(nong)(nong)(nong)(nong)(nong)藥(yao)銷售(shou)是(shi)(shi)(shi)一(yi)(yi)項技(ji)術性很強的(de)(de)工作(zuo)(zuo)，而農(nong)(nong)(nong)(nong)(nong)(nong)民(min)(min)購買(mai)(mai)農(nong)(nong)(nong)(nong)(nong)(nong)藥(yao)又(you)(you)是(shi)(shi)(shi)最講究(jiu)購買(mai)(mai)體驗的(de)(de)一(yi)(yi)種過(guo)程。如(ru)果拋(pao)開(kai)技(ji)術與體驗，你(ni)就是(shi)(shi)(shi)再便宜的(de)(de)農(nong)(nong)(nong)(nong)(nong)(nong)資(zi)(zi)(zi)電(dian)商(shang)(shang)(shang)，都不(bu)會(hui)成功。農(nong)(nong)(nong)(nong)(nong)(nong)資(zi)(zi)(zi)電(dian)商(shang)(shang)(shang)一(yi)(yi)周年(nian)(nian)了(le)(le)，去農(nong)(nong)(nong)(nong)(nong)(nong)村(cun)問一(yi)(yi)下(xia)農(nong)(nong)(nong)(nong)(nong)(nong)民(min)(min)知道(dao)田田圈嗎(ma)?知道(dao)農(nong)(nong)(nong)(nong)(nong)(nong)一(yi)(yi)網(wang)嗎(ma)?所以(yi)農(nong)(nong)(nong)(nong)(nong)(nong)資(zi)(zi)(zi)之于電(dian)商(shang)(shang)(shang)之路，無(wu)疑只是(shi)(shi)(shi)一(yi)(yi)廂情愿，聊(liao)以(yi)自慰(wei)。恭喜那些走向電(dian)商(shang)(shang)(shang)的(de)(de)農(nong)(nong)(nong)(nong)(nong)(nong)資(zi)(zi)(zi)企(qi)業(ye)(ye)，你(ni)們的(de)(de)經營模(mo)式(shi)已(yi)經領(ling)先(xian)行業(ye)(ye)50年(nian)(nian)，用(yong)50年(nian)(nian)后的(de)(de)模(mo)式(shi)忽(hu)悠(you)今天的(de)(de)農(nong)(nong)(nong)(nong)(nong)(nong)民(min)(min)，真是(shi)(shi)(shi)“藥(yao)不(bu)能停，地球也(ye)醉了(le)(le)”!!

　　曾(ceng)幾(ji)何時大家都(dou)說(shuo)農(nong)(nong)(nong)業的(de)根(gen)本出(chu)路在于機械化，當今之中國(guo)，大部分農(nong)(nong)(nong)村(cun)已(yi)經(jing)基(ji)本實(shi)現(xian)(xian)半(ban)機械化和(he)機械化，有的(de)地區(qu)甚至(zhi)已(yi)經(jing)出(chu)現(xian)(xian)了智能(neng)(neng)化，但是(shi)我(wo)們(men)(men)(men)(men)怎么樣，農(nong)(nong)(nong)業依然沒(mei)有方向，沒(mei)有做(zuo)出(chu)名(ming)堂，農(nong)(nong)(nong)民收入(ru)不(bu)(bu)增(zeng)反降。農(nong)(nong)(nong)產(chan)品(pin)依然低(di)價(jia)甚至(zhi)滯銷。看到(dao)電腦，我(wo)們(men)(men)(men)(men)說(shuo)今天的(de)農(nong)(nong)(nong)業要借助電子(zi)商(shang)務(wu)(wu)，哪怕50年后我(wo)們(men)(men)(men)(men)80%的(de)農(nong)(nong)(nong)產(chan)品(pin)都(dou)通過(guo)電子(zi)商(shang)務(wu)(wu)來銷售(shou)，就(jiu)一(yi)定可以保證我(wo)們(men)(men)(men)(men)能(neng)(neng)夠可以增(zeng)加農(nong)(nong)(nong)民收入(ru)?不(bu)(bu)出(chu)現(xian)(xian)低(di)價(jia)傷農(nong)(nong)(nong)和(he)農(nong)(nong)(nong)產(chan)品(pin)滯銷嗎(ma)?不(bu)(bu)可能(neng)(neng)!如果不(bu)(bu)從基(ji)本的(de)國(guo)家農(nong)(nong)(nong)業體制(zhi)上(shang)找出(chu)路，說(shuo)的(de)再(zai)好也是(shi)枉然。

　　農(nong)(nong)(nong)資，農(nong)(nong)(nong)產品，兩者之于農(nong)(nong)(nong)村(cun)電子商務(wu)，都是鏡花水月，望梅止渴。當今(jin)的(de)(de)(de)中(zhong)國(guo)(guo)已經(jing)是世(shi)界(jie)(jie)工廠，發達的(de)(de)(de)制造業(ye)(ye)也(ye)已經(jing)將中(zhong)國(guo)(guo)變為(wei)了(le)世(shi)界(jie)(jie)的(de)(de)(de)垃圾場!而以(yi)美國(guo)(guo)、日本、荷蘭為(wei)首的(de)(de)(de)傳統(tong)工業(ye)(ye)強國(guo)(guo)卻華(hua)麗轉身成為(wei)美麗優雅的(de)(de)(de)世(shi)界(jie)(jie)農(nong)(nong)(nong)場!中(zhong)國(guo)(guo)農(nong)(nong)(nong)產品走不出(chu)去(qu)，這就出(chu)現了(le)極大的(de)(de)(de)農(nong)(nong)(nong)業(ye)(ye)貿易逆(ni)差。我們其(qi)(qi)實(shi)可以(yi)放下(xia)一(yi)些浮華(hua)的(de)(de)(de)經(jing)濟數字(zi)，放下(xia)每年特(te)定的(de)(de)(de)7%增長率。我們其(qi)(qi)實(shi)可以(yi)緩一(yi)緩，回(hui)歸農(nong)(nong)(nong)業(ye)(ye)，中(zhong)國(guo)(guo)，眼(yan)下(xia)的(de)(de)(de)中(zhong)國(guo)(guo)還是農(nong)(nong)(nong)業(ye)(ye)大國(guo)(guo)，少(shao)建(jian)一(yi)片樓(lou)，少(shao)建(jian)一(yi)座廠，少(shao)占一(yi)畝地(di)，少(shao)挖一(yi)車(che)土(tu)，少(shao)畫一(yi)張餅，多打一(yi)粒粱，少(shao)一(yi)些規劃，多一(yi)點當下(xia)。因為(wei)只有農(nong)(nong)(nong)民富了(le)，國(guo)(guo)家(jia)才(cai)真(zhen)的(de)(de)(de)富了(le)，農(nong)(nong)(nong)業(ye)(ye)經(jing)濟強了(le)，國(guo)(guo)家(jia)根(gen)基才(cai)真(zhen)的(de)(de)(de)強了(le)!